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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/188e3b13-073e-4e7a-985b-8dbeb7cd55be/Portfolio+Website_Pax8+Brand_Home.jpg Blu Dot Brand Evolution and Design Systems – Pax8 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/7abf3816-28cc-4a9b-ac04-432f69548225/Portfolio+Website_Blu+Dot_Emails_Home.jpg Blu Dot Email System – Blu Dot https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/065761b3-072d-4ae8-ae74-70f0c3fbf138/Portfolio+Website_Blu+Dot+Packaging_Home_2.jpg Blu Dot Packaging – Blu Dot https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/4872f06d-c6d0-4ea9-b025-7eab956f8065/Portfolio+Website_Format+Solutions_Home_2.jpg Blu Dot Branding and CMS Integration – Format Solutions https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/5dbb8771-c985-4b12-aa26-41153be4d713/Portfolio+Website_LVNG_Home_2.jpg Blu Dot Branding and Web Design – LVNG https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/889cb9db-76ed-4710-a2e3-5b65ef4726e1/Portfolio+Website_Pax8+Mobile+App_Home.jpg Blu Dot Digital Campaign – Pax8 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/3a399cd9-8ab0-4ad3-898e-7a0cb3141483/Portfolio+Website_SIR_Home.jpg Blu Dot Branding and Packaging – SIR Design Studio https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/ff452835-682a-47b6-9796-9ce8b6e18bc0/Portfolio+Website_Pax8+Mobile+App_Home.jpg Blu Dot Digital Campaign – Pax8 https://www.stephan-peters.com/privacy-and-terms daily 0.75 2024-05-14 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Privacy and Terms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Privacy and Terms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Privacy and Terms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.stephan-peters.com/blu-dot-email-system-case-study daily 0.75 2024-05-31 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/25bbefdc-c8ac-40b6-9219-0956dab469c7/Portfolio+Website_Blu+Dot_Emails_Case+Study_Old+Email+Desktop+Test.jpg Blu Dot Email System Case Study - Make it stand out Outlook email client desktop view of the old email system on a MacBook https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/11a977ed-b127-4896-be99-9d048d0bec1c/Portfolio+Website_Blu+Dot_Emails_Case+Study_Mobile+Concept-Round-1_1.jpg Blu Dot Email System Case Study - Make it stand out Important email themes to consider were the regular marketing emails showcasing multiple products and collections, new product introductions, trade + contract emails, and newsletters https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/57e49632-5e65-4b2a-8156-ed04f34d34bd/Portfolio+Website_Blu+Dot_Emails_Case+Study_Themes+and+footers.jpg Blu Dot Email System Case Study - Make it stand out Refinement stage of core elements exploring different footers, left-aligned versus centered text, and button styles in Desktop and Mobile view. Button and live text were moved off images because they conflicted with the dark mode view. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/3eaf6986-cf40-4973-b480-2a3f633bd840/Portfolio+Website_Blu+Dot_Emails_Case+Study_Finalized+Tests.jpg Blu Dot Email System Case Study - Make it stand out The state of the email system when it was approved. After the final approval, I still decided to make the buttons more prominent and it was decided to remove the navigation due to the lack of clicks. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/68c6a2b0-996c-47e9-9310-c1a2386efc2f/Portfolio+Website_Blu+Dot_Emails_Case+Study_Competition-3.jpg Blu Dot Email System Case Study - Make it stand out Competition research included HermanMiller (now MillerKnoll), Room & Board, West Elm, Crate & Barrel, and more https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/990f7fde-2b7c-4eb1-b120-e215aa62ab76/Portfolio+Website_Blu+Dot_Emails_Case+Study_Testing.jpg Blu Dot Email System Case Study - Make it stand out The Listrak’s email preview for many different email clients was crucial in finding issues and refining the email system https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/8364bb37-e460-4611-8625-4a6dc3dc72b9/Portfolio+Website_Blu+Dot_Emails_Case+Study_Old+Emails.jpg Blu Dot Email System Case Study - Make it stand out A selection of Blu Dot emails before the redesign. The old email system used almost only images and a drop shadow behind the entire email column. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/874cecc8-e05c-4537-8fe0-107bceb4214c/Portfolio+Website_Blu+Dot_Emails_Case+Study_Old+Email+Mobile+Test.jpg Blu Dot Email System Case Study - Make it stand out Some email clients create padding left and right of every email rather than using the full width of the screen Left: iPhone Apple Mail view; Right: iPhone Outlook App https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/8ffd1e5f-5ecf-424c-ac5c-34f16cf608a0/Portfolio+Website_Blu+Dot_Emails_Case+Study_Details.jpg Blu Dot Email System Case Study - Make it stand out Testing coded components honing them and refining the details, such as primary font sizes, secondary and tertiary fonts, or the responsiveness of the content in Mobile email clients https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2e0c40cd-79cb-46d2-8b56-bd3283d0c745/Portfolio+Website_Blu+Dot_Emails_Case+Study_Mobile+Concept-Round-1_2.jpg Blu Dot Email System Case Study - Make it stand out Exploration of logo sizes, positioning, and navigation options on Desktop and Mobile https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/445e62e5-bb4d-465f-bb31-0546f810d108/Portfolio+Website_Blu+Dot_Emails_Case+Study_Spacing-2.jpg Blu Dot Email System Case Study - Make it stand out The focus was on the most-used email clients by our customers, Apple Mail and Outlook https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/d1c9c633-0a99-43c8-a827-32fa91e144e2/Portfolio+Website_Blu+Dot_Emails_Case+Study_Spacing-1.jpg Blu Dot Email System Case Study - Make it stand out I tested side colors, a purposeful frame around the email column, and how different image treatments would look like https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/11ed6d6e-daaa-4703-bc89-b5ad11397ac5/Portfolio+Website_Blu+Dot_Emails_Case+Study_Competition-1.jpg Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/111eb11a-3b12-4455-af83-79ef0258bbf9/Portfolio+Website_Blu+Dot_Emails_General+System.jpg Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/188e3b13-073e-4e7a-985b-8dbeb7cd55be/Portfolio+Website_Pax8+Brand_Home.jpg Blu Dot Email System Case Study Brand Evolution and Design Systems – Pax8 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/1715374001046-5G415IZ7D2TPA24DQMZN/Portfolio+Website_Blu+Dot_Home.jpg Blu Dot Email System Case Study Catalogs, Mailers, and Brand Building – Blu Dot https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/065761b3-072d-4ae8-ae74-70f0c3fbf138/Portfolio+Website_Blu+Dot+Packaging_Home_2.jpg Blu Dot Email System Case Study Packaging – Blu Dot https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/4872f06d-c6d0-4ea9-b025-7eab956f8065/Portfolio+Website_Format+Solutions_Home_2.jpg Blu Dot Email System Case Study Branding and CMS Integration – Format Solutions https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/5dbb8771-c985-4b12-aa26-41153be4d713/Portfolio+Website_LVNG_Home_2.jpg Blu Dot Email System Case Study Branding and Web Design – LVNG https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/889cb9db-76ed-4710-a2e3-5b65ef4726e1/Portfolio+Website_Pax8+Mobile+App_Home.jpg Blu Dot Email System Case Study Digital Campaign – Pax8 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/3a399cd9-8ab0-4ad3-898e-7a0cb3141483/Portfolio+Website_SIR_Home.jpg Blu Dot Email System Case Study Branding and Packaging – SIR Design Studio https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/ff452835-682a-47b6-9796-9ce8b6e18bc0/Portfolio+Website_Pax8+Mobile+App_Home.jpg Blu Dot Email System Case Study Digital Campaign – Pax8 https://www.stephan-peters.com/blu-dot-email-system daily 0.75 2024-05-31 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/a8362b96-9ea6-4b06-a3e6-1af89ee4f8ec/Portfolio+Website_Blu+Dot_Emails_Header.jpg Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/111eb11a-3b12-4455-af83-79ef0258bbf9/Portfolio+Website_Blu+Dot_Emails_General+System.jpg Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/9cde12f5-809a-4920-8ae3-85c100c233c2/Portfolio+Website_Blu+Dot_Emails_Special+5.jpg Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/c3ec85b7-d738-4762-b514-509bb590b030/Portfolio+Website_Blu+Dot_Emails_Special+1.jpg Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/23b28fef-4ed4-444c-9272-6fa043cab3ef/Portfolio+Website_Blu+Dot_Emails_Special+4.jpg Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/0ca333ab-d534-4807-828b-4316af96deff/Portfolio+Website_Blu+Dot_Emails_Special+2.jpg Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/c51e8121-5674-49f9-ba57-86d3ede7a730/Portfolio+Website_Blu+Dot_Emails_Welcome+System.jpg Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/be5a7436-db33-459d-8267-2edd1570bcf2/Portfolio+Website_Blu+Dot_Emails_Transactional+2.jpg Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/c8d7aad7-9ba6-4cf3-8c70-728ce330f2a1/Portfolio+Website_Blu+Dot_Emails_Transactional+1.jpg Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/fb258d08-7b6d-45b1-91a1-d7929d1c663f/Portfolio+Website_Blu+Dot_Emails_Transactional+3.jpg Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Email System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/188e3b13-073e-4e7a-985b-8dbeb7cd55be/Portfolio+Website_Pax8+Brand_Home.jpg Blu Dot Email System Brand Evolution and Design Systems – Pax8 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/1715374001046-5G415IZ7D2TPA24DQMZN/Portfolio+Website_Blu+Dot_Home.jpg Blu Dot Email System Catalogs, Mailers, and Brand Building – Blu Dot https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/065761b3-072d-4ae8-ae74-70f0c3fbf138/Portfolio+Website_Blu+Dot+Packaging_Home_2.jpg Blu Dot Email System Packaging – Blu Dot https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/4872f06d-c6d0-4ea9-b025-7eab956f8065/Portfolio+Website_Format+Solutions_Home_2.jpg Blu Dot Email System Branding and CMS Integration – Format Solutions https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/5dbb8771-c985-4b12-aa26-41153be4d713/Portfolio+Website_LVNG_Home_2.jpg Blu Dot Email System Branding and Web Design – LVNG https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/889cb9db-76ed-4710-a2e3-5b65ef4726e1/Portfolio+Website_Pax8+Mobile+App_Home.jpg Blu Dot Email System Digital Campaign – Pax8 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/3a399cd9-8ab0-4ad3-898e-7a0cb3141483/Portfolio+Website_SIR_Home.jpg Blu Dot Email System Branding and Packaging – SIR Design Studio https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/ff452835-682a-47b6-9796-9ce8b6e18bc0/Portfolio+Website_Pax8+Mobile+App_Home.jpg Blu Dot Email System Digital Campaign – Pax8 https://www.stephan-peters.com/blu-dot-packaging-case-study daily 0.75 2024-05-31 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/87f5363b-592a-4401-8cfd-684bc715e0a0/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Store+Interior+2.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/d9aa99a6-6c41-44ba-9706-bcf4d2f6c8ad/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Store+Exterior+2.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/d71bb7d6-420b-4c49-9420-5d1636a5b1d0/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Store+Exterior+3.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/dbf5f6a4-efa5-47d6-8ac7-cfc17f930d52/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Header.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/353b2257-0ff0-4358-9797-aedc347e042f/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Store+Interior+1.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/9b44fa74-dd7c-41ac-bf26-0fdfdb747179/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Store+Displays.jpg Blu Dot Packaging Case Study - Make it stand out Identified display opportunities in stores; free-standing shelves, wall shelves, build-in coves, and platforms https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/ad1b0da3-c1fe-4bc6-b0a7-90f685c9807b/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Delight.jpg Blu Dot Packaging Case Study - Make it stand out Surprise and delight inspiration included inside-box messaging, patterns, cards, booklets, textures, instructions, and advice https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/f0555e8e-17a3-46ee-9e70-0b65fd770f33/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Competition.jpg Blu Dot Packaging Case Study - Make it stand out Competitor research, such as Floyd, Crate & Barrel, MillerKnoll (Herman Miller), Hay, Vitra, West Elm, or Design Within Reach https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/c3117a56-cd0e-4bda-be96-67a7803424ab/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Box+Styles.jpg Blu Dot Packaging Case Study - Make it stand out Packaging examples that represent the most common boxes used based on my production vendor research https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/4a9ce335-60f0-440f-bdbe-0e2ec3c6fa78/Portfolio-Website_Blu-Dot-Packaging_Case-Study_Concepts-GIF.gif Blu Dot Packaging Case Study - Make it stand out A small selection of initial concepts. The ideation phase went through multiple rounds of refinements. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/afe63fc9-2407-48ed-a349-f9b608a20fcb/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Final+Colors.jpg Blu Dot Packaging Case Study - Make it stand out The final selection of fabric colors was a well-balanced mix of lighter, darker, vibrant, and more neutral colors. The inner box color was a light neutral to compliment the colorful outer box. A backup color was selected to ensure the packaging system could grow long-term. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/a2e1056f-8d82-46c3-921b-6e8eec19b79a/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Box+Sample+2.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/df9fa62b-298d-4a3a-b8b7-f46438be04c7/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Packaging+Concepts+Round+2.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/fc5a12fb-a650-436d-a621-021c8a7e2050/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Final+Fabric+and+Logo+tests.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/75b0704c-08ee-49ed-a0cf-56b942bbf883/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Final+Color+and+Copy+Assignment.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/52d1387a-bbf0-45a1-bb8f-6a5d95615a53/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Store+Mockup+and+Inner+Box.jpg Blu Dot Packaging Case Study - Make it stand out Store display mockups show how the packaging interacts with the displayed small products and accessories. Below are examples of the inner-box color exploration. I felt with a colorful outer box, the inner box needed to create a complementary contrast when unpacking. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/05f0ffd9-2df6-407c-8db7-991e54fce389/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Color+Assignment.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/c2f47f46-2618-4720-8a72-e287e7697de0/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Color+Range.jpg Blu Dot Packaging Case Study - Make it stand out Elaborate color study leveraging Blu Dot’s brand, its furniture, and commonly used colors in their materials. It would ensure the packaging system fits well with the surrounding furniture without taking away from them in stores. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/839578a2-904e-410b-9fa4-33c7bf434dc7/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Box+Sample+1.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/5163d27a-acc5-42b4-9e3c-2b93c0054442/Portfolio+Website_Blu+Dot+Packaging_Bedding+Tag+1.jpg Blu Dot Packaging Case Study - Make it stand out The product information system had to work for different sticker and tag sizes https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/af71dcf8-7dbd-4c2c-8b19-6a0349e4121a/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Test+Bags+4.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/4212ffa1-d88a-48bf-805f-73664970960a/Portfolio+Website_Blu+Dot+Packaging_Bedding+Tag+2.jpg Blu Dot Packaging Case Study - Make it stand out The orientation, positioning, and usage of the sticker or tag were important to consider for each layout. This bedding tag would be flipped up to read the information. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/7cd9e7fa-be83-42af-82a2-eaef72c5d28c/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Test+Bags+3.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/8d4a22a6-5bd3-4c9f-881a-b065f12c70fa/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Bedding+Tag+2.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/597a66af-b13c-4b33-8fca-2894736ab705/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Bag+Print+Tests+1.jpg Blu Dot Packaging Case Study - Make it stand out I led the print tests exploring matte, gloss, and clear gloss printing for the logo; and how many layers of ink are needed to achieve a rich black and vibrant blue logo https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/4e40b454-a29a-4ad8-9b8a-68efbafb9051/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Test+Bags+2.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/896210ae-daf5-4e56-aab3-20bb1893dc9f/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Bag+Concepts.jpg Blu Dot Packaging Case Study - Make it stand out A small selection of concepts. I focused on making the bag a large canvas with an impactful logo to create a stand-out design. Then, the bag can be seen and recognized across the street or at the other end of a city block. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/27b625eb-655c-4ed8-b8df-fac68662c2f9/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Bedding+Tag+1.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/8cc7a765-e416-4168-8872-1995c42bbd7c/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Cards+2.jpg Blu Dot Packaging Case Study - Make it stand out The final front and back of the card. I designed multiple pattern variations that were created for the approved direction. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/deb347b6-a484-402c-b94e-b97a7e2c0fb5/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Cards+1.jpg Blu Dot Packaging Case Study - Make it stand out A selection of the card pattern concepts presented https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/3363a6d3-9d5a-4902-87b8-98dd41153f96/Portfolio+Website_Blu+Dot+Packaging_Stickers-2.jpg Blu Dot Packaging Case Study - Make it stand out I worked with the fulfillment department to determine what product information needed to be included on stickers and tags, and to determine the hierarchy of importance. Together with the two CEOs, we discussed the sticker size and positioning. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/93b0bd29-3248-4eb4-8bfe-c4b262dcc032/Portfolio+Website_Blu+Dot+Packaging_Case+Study_Test+Bags+1.jpg Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2f43677d-7c73-4431-a9e8-9b31014f8351/Portfolio+Website_Blu+Dot+Packaging_Header.jpg Blu Dot Packaging Case Study - Make it stand out A selection of the card concepts presented https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/2a6c4fb9-dc2c-4b9e-94d4-634326507863/Spacer.png Blu Dot Packaging Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/188e3b13-073e-4e7a-985b-8dbeb7cd55be/Portfolio+Website_Pax8+Brand_Home.jpg Blu Dot Packaging Case Study Brand Evolution and Design Systems – Pax8 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/7abf3816-28cc-4a9b-ac04-432f69548225/Portfolio+Website_Blu+Dot_Emails_Home.jpg Blu Dot Packaging Case Study Email System – Blu Dot https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/1715374001046-5G415IZ7D2TPA24DQMZN/Portfolio+Website_Blu+Dot_Home.jpg Blu Dot Packaging Case Study Catalogs, Mailers, and Brand Building – Blu Dot https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/4872f06d-c6d0-4ea9-b025-7eab956f8065/Portfolio+Website_Format+Solutions_Home_2.jpg Blu Dot Packaging Case Study Branding and CMS Integration – Format Solutions https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/5dbb8771-c985-4b12-aa26-41153be4d713/Portfolio+Website_LVNG_Home_2.jpg Blu Dot Packaging Case Study Branding and Web Design – LVNG https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/889cb9db-76ed-4710-a2e3-5b65ef4726e1/Portfolio+Website_Pax8+Mobile+App_Home.jpg Blu Dot Packaging Case Study Digital Campaign – Pax8 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/3a399cd9-8ab0-4ad3-898e-7a0cb3141483/Portfolio+Website_SIR_Home.jpg Blu Dot Packaging Case Study Branding and Packaging – SIR Design Studio https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/ff452835-682a-47b6-9796-9ce8b6e18bc0/Portfolio+Website_Pax8+Mobile+App_Home.jpg Blu Dot Packaging Case Study Digital Campaign – Pax8 https://www.stephan-peters.com/pax8-microsoft-copilot daily 0.75 2024-05-31 https://images.squarespace-cdn.com/content/v1/60b549f1da4de55c539bb5e7/ff452835-682a-47b6-9796-9ce8b6e18bc0/Portfolio+Website_Pax8+Mobile+App_Home.jpg Pax8 Microsoft Copilot - 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